TITLE

'Talk' a work in progress

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
March 2000
SOURCE
Advertising Age;03/13/2000, Vol. 71 Issue 11, special section ps18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with the newsstand sale of the magazine Talk in the U.S. Co-founder and editor Tina Brown started a snowball of publicity when she declared in February 1999 that her new publication would become one of the most widely read and one of the most influential magazines in the marketplace today. Its August debut was heralded by a still-discussed launch party at the Statue of Liberty. Expectations had built to a fever pitch, and the September issue was a newsstand blockbuster. It sold 75% of its print run, and Talk was hot throughout September. The future looked dazzling for the fledgling title, jointly owned by Hearst Magazines Inc. and Miramax Films Corp. along with Talk Media Co. Then, October newsstand sales declined. Shortly afterward, the magazine went into rehabilitation mode, as key editors were replaced.
ACCESSION #
2884363

 

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