TITLE

'Time' proves pundits wrong

AUTHOR(S)
Selinger, Iris Cohen
PUB. DATE
March 2000
SOURCE
Advertising Age;3/13/2000, Vol. 71 Issue 11, special section ps12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the rise of advertising revenue and circulation of the Time magazine in the U.S. in 1999. Time closed the end of the century with a robust advertising page gain of 10.6% over the previous year and produced an issue with a Person of the Century cover story, honoring Albert Einstein. But above all, 1999 marks the year that most clearly reflects the vision of its managing editor Walter Isaacson. His goal is described as nothing short of reinventing the newsmagazine for the next century. Newsstand sales overall were up 36.8% in 1999, though that sizable uptick was partly attributable to news coverage of the death of John F. Kennedy Jr. In a fairly flat category, Time's overall circulation was up 1.5% to 4.1 million for the second half of 1999 compared with about 4 million for the same period in 1998.
ACCESSION #
2884359

 

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