TITLE

Age no handicap to 'This Old House'

AUTHOR(S)
Neff, Jack
PUB. DATE
March 2000
SOURCE
Advertising Age;3/13/2000, Vol. 71 Issue 11, special section ps10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article looks at the advertising revenue of the magazine This Old House, published by Time Publishing Ventures Co. in the U.S., as of March 13, 2000. The magazine is as much about networking household appliances with personal computers as it is about gutting a 100-year-old New England farmhouse. Unlike the PBS TV program This Old House, the magazine has no qualms about attracting advertising revenue. Advertising pages for the 10-times-a-year publication were up 26.5% to 806.53 in 1999. Advertising bookings are up another 42% this year. The advertising categories reflect the publication's effort to blend content on historic renovation with practical home improvement. About 50% of its advertising revenue comes from non-endemic categories such as personal computing and automotive.
ACCESSION #
2884357

 

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