TITLE

'Latina' dances into spotlight

AUTHOR(S)
Calvacca, Lorraine
PUB. DATE
March 2000
SOURCE
Advertising Age;3/13/2000, Vol. 71 Issue 11, special section ps8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the performance of the Latina magazine in the U.S. market. By all measures, the 4-year-old bilingual monthly for Hispanic women is thriving. Advertising pages were up 34.7% to 576.09 pages in 1999 over 1998, and total paid circulation grew to 175,206, a 28.9% increase over the same period the previous year. The national lifestyle magazine also landed an impressive roster of first-time advertisers, including Ann Taylor, Bisou Bisou, Bebe and others. The March and April issues closed with 70 advertising pages each, and May topped that with a record 86 pages for the title. President and publisher Christy Haubegger projects this year will see a 30% increase in advertising pages over 1999. The engine of growth has been the fashion and retail categories and Haubegger says Latina will keep paying a lot of attention to those categories.
ACCESSION #
2884355

 

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