TITLE

High-tech blueprint sends 'Business Week' soaring

AUTHOR(S)
Kaplan, David
PUB. DATE
March 2000
SOURCE
Advertising Age;3/13/2000, Vol. 71 Issue 11, ps4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the success of the periodical Business Week in the U.S. In 1999, the McGraw-Hill Cos. weekly experienced its best year ever with a 23% growth in revenue; revamped its web site; and expanded its niche publications. Now, Business Week aims to extend its platform to other areas. Stephen B. Shepard, Business Week's editor in chief since November 1984, is not about to rest on his laurels and will now have greater oversight for the content developed through the international bureaus and Businessweek.com. Last year may have been Business Week's most successful, but it was not simply the result of a beneficent economy; the magazine' executives say it was the culmination of a long-standing effort to develop new technology as an advertising category. The magazine has been carefully cultivating the category since 1979, when the publication called it information processing.
ACCESSION #
2884354

 

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