TITLE

Why be a brand in the crowd if playing hard-to-get works?

AUTHOR(S)
Crain, Rance
PUB. DATE
March 2000
SOURCE
Advertising Age;3/13/2000, Vol. 71 Issue 11, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Observes the practice of exclusion marketing in the U.S. as of March 2000. Factor that contributed to the rise of exclusion marketing in the country; Concept of exclusion marketing; Effects of exclusion marketing on consumers.
ACCESSION #
2884054

 

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