Sagging Buick Unleashes Tiger to Tout the Enclave

Miller, Steve
January 2008
Brandweek;1/28/2008, Vol. 49 Issue 4, p14
Trade Publication
The article discusses how automobile maker General Motors has hired professional golfer Tiger Woods to promote its Buick Enclave SUV. The multiplatform Woods' advertising campaign features the professional golfer talking about the attributes of the Enclave. Woods has been with General Motors since 1999, and in 2007 he signed a deal for an undisclosed amount that will keep him under contract through 2008.


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