Interactive TV looks sticky to cable ops and vendors

Farrell, Mike; Donohue, Steve
March 2000
Multichannel News;03/06/2000, Vol. 21 Issue 10, p55
Reports the effects of interactive services on telecommunication revenues and subscriber patronage in the United States. Implications of interactive digital cable and video-on-demand for broadcast marketing; Plans for a residential and business voice telephony by AT&T Corp.; Relevance of advertising revenues in television advancements.


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