Starz encore puts $30M behind digital, DBS

Hogan, Monica
March 2000
Multichannel News;03/06/2000, Vol. 21 Issue 10, p42
Reports the launching of a national branding campaign by the Starz Encore Group LLC in the United States. Company plans to penetrate the digital-cable and direct-broadcast-satellite industry; Context of the Starz Encore Super Pak offer; Significance of branding campaigns in promotional shows.


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