TITLE

Herman laid the groundwork

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
March 2000
SOURCE
Multichannel News;03/06/2000, Vol. 21 Issue 10, p36
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Highlights the contributions of former In Demand chief executive officer Mindy Herman to the United States pay-per-view (PPV) industry. Career background in programming-based marketing services; Impact of the In Demand branding effort on the PPV industry; Need for continuance of Herman's management strategy.
ACCESSION #
2883877

 

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