TITLE

Cutter's on the rise, study finds

AUTHOR(S)
Forkan, Jim
PUB. DATE
March 2000
SOURCE
Multichannel News;03/06/2000, Vol. 21 Issue 10, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the nonprogram time increase in the television advertising and media industries in the United States. Television spots considered as nonprogram time; Implications of public-service announcements for television as an advertising medium; Relevance of television advertising to consumer viewing.
ACCESSION #
2883861

 

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