TITLE

`Super Tuesday' an ad-sales bust

AUTHOR(S)
Forkan, Jim
PUB. DATE
March 2000
SOURCE
Multichannel News;03/06/2000, Vol. 21 Issue 10, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports advertisement spending for `Super Tuesday' presidential primaries of cable networks and interconnects in the United States. Role of cable systems in presidential campaigns; Neglect of spot cable advertisement by political agencies; Forecast on political advertisement spending by the Television Advertising Bureau.
ACCESSION #
2883856

 

Related Articles

  • Cable attracts political ad dollars. Katz, Michael // Broadcasting & Cable;3/11/96, Vol. 126 Issue 11, p66 

    Reports on the increase in political advertising on cable television in 1996. Important keys to campaign advertising; Use of cable to target specific audience groups; Broadcasters' change in attitude toward political candidates; Advent of the cable news channel; Tele-Communications Inc.'s (TCI)...

  • Political Ads Flow To Local Cable. Marich, Robert // Broadcasting & Cable;9/29/2008, Vol. 138 Issue 38, p4 

    The article discusses the increased political advertising expenditure on local cable television (TV) networks in the U.S. Sales executives have estimated that they will finish with several hundred million dollars in political advertising by Election Day, compared to what they accrued in the 2004...

  • Market Indicators.  // MediaWeek;10/30/2006, Vol. 16 Issue 39, p3 

    The article briefly looks at the state of advertising in key media markets. Advertising on Network Cable is designated as active, especially in the categories of wireless, movies, telecom and financial services. Advertising for Radio is designated as slow, despite political advertising on News...

  • CALIFORNIA SCHEMING. Deekin, Amy // Brandweek;09/18/2000, Vol. 41 Issue 36, pE8 

    Focuses on the political advertising campaign by United States Representative James E. Rogan (R-Calif.) for the Senatorial race in Los Angeles, California. Cost of his campaign against Democratic candidate Adam Schiff; His preference for cable network advertisements.

  • CALIFORNIA SCHEMING. Deekin, Amy // Adweek Midwest Edition;09/18/2000, Vol. 41 Issue 38, pE8 

    Focuses on the cable television campaigns made by Republican Representative James E. Rogan in California. Features of the television spot on his campaign for education; Media campaign expenditure of Rogan; Competition between Rogan and Democratic challenger Adam Schiff.

  • This Just In.  // Multichannel News;11/1/2004, Vol. 25 Issue 44, p3 

    Presents news briefs on the television broadcasting industry in the U.S. as of November 1, 2004. Sales of cable television advertisements generated from political media buyers; Background on the meeting between the anti-Local People Meters coalition and Nielsen Media Research's task force;...

  • Cable networks, agencies at odds over ratings. Stern, Christopher // Broadcasting & Cable;10/4/93, Vol. 123 Issue 40, p63 

    Reports on the advertising community's reaction to the Cabletelevision Advertising Bureau's (CAB) recommendation for the measurement of cable audience on a weekly or monthly basis rather than quarter hourly. Suggested use of Nielsen Media Research data; Issue on the evaluation of a buy after a...

  • MSOs spiff up their images, boost service. Mermigas, Diane // Electronic Media;09/14/98, Vol. 17 Issue 38, p30 

    Focuses on the effort of multiple system operators in the United States' cable broadcasting industry to advertise their products effectively. Reference to the amount of money spent by cable operators in advertising; Comments from Ray Katz, analyst at Bear Stearns company; Reference to the...

  • Money follows. Burgi, Michael // MediaWeek;5/27/96, Vol. 6 Issue 22, Adweek p32 

    Presents forecasts for cable television's audience share for 1996. Efforts to encourage advertising in cable networks; Factors affecting television networks' purchase of cable commercial airtimes.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics