RiversEdge merchandises occasional with upholstery

Russell, Thomas
January 2008
Furniture/Today;1/28/2008, Vol. 32 Issue 21, p148
Trade Publication
The article reports on the different approach of occasional merchandising implemented by Lynchburg, Virginia-based case goods importer RiversEdge Furniture. The company starts showing more living room settings with sofas plus cocktail and end tables boost its sales. Accordingly, it has already 10 upholstery groups.


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