E-commerce in healthcare

March 2000
Advertising Age;3/13/2000, Vol. 71 Issue 11, p34
Trade Publication
This article reports on the appointment of Lawrence Hudson at Roska Direct Co. of Pennsylvania. After more than a decade working for pharmaceutical giants, Hudson is now on the agency side as vice president of account management at Roska Direct. Hudson is eager to apply electronic commerce models to healthcare clients.


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