TITLE

Ogilvy execs reach out to bring offices closer

AUTHOR(S)
Beeler, Amanda
PUB. DATE
March 2000
SOURCE
Advertising Age;3/13/2000, Vol. 71 Issue 11, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the management restructuring at two units of Ogilvy & Mather Worldwide Co. Their desks are still in New York, but for OgilvyOne Worldwide's Carla Hendra and Bruce Lee and OgilvyInteractive's Jan Leth, the office now stretches across the continent. The three executives are keeping their job titles but expanding their scope from the New York office to all of North America. Hendra becomes president-North America for OgilvyOne and Lee and Leth have been promoted to executive creative directors for North America. The trio's mission will be to increase cooperation among the agencies' various offices and between direct and interactive operations. Though the promotions expand their purview beyond New York, Hendra said the new management structure will not require very many walls to be broken down.
ACCESSION #
2883447

 

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