TITLE

Subscriptions set record pace for magazines

AUTHOR(S)
Diaz, Ann-Christine P.
PUB. DATE
March 2000
SOURCE
Advertising Age;3/13/2000, Vol. 71 Issue 11, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents the charted results of the Audit Bureau of Circulations magazine survey for 1999, indicating 1999 was a record year for subscription gains in the U.S. Magazine subscriptions overall rose 63% in the second half of 1999 versus 1998, growth not seen since 1993, according to Dan Capell, publisher of Capell's Circulation Report. Most women's service titles struggled on newsstands but remained steady in subscriptions. Newsweeklies saw newsstand growth, but sluggish subscriptions. Circulation chart-toppers showed continued decline from the first half. Total paid circulation was up in most other men's titles, including GQ, Details, Esquire, Men's Journal and Men's Fitness, mostly thanks to subscriptions.
ACCESSION #
2883429

 

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