Mitsubishi kicks off 2001 campaigns

Halliday, Jean
March 2000
Advertising Age;3/13/2000, Vol. 71 Issue 11, p20
Trade Publication
This article discusses the multimedia advertising campaign in the U.S. for the 2001 Mitsubishi Eclipse Spyder convertible and Montero sport utility vehicle, from Mitsubishi Motor Sales of America in March 2000. The marketer introduces the 2001 Eclipse Spyder in new commercials on national TV. A new spot for Montero breaks April 24. The spots for the two vehicles "communicate Mitsubishi's compelling brand proposition--spirited cars for spirited people--while encouraging consumers to experience the exhilaration of driving our exciting, stylish vehicles," said Pierre Gagnon, chief operating officer at the marketer. The print buy includes Architectural Digest, Fast Company, Food & Wine, Golf, In Style, Men's Journal, O, Smart Money, Travel & Leisure, Vanity Fair an automobile enthusiast books.


Related Articles

  • Rodential musing.  // Advertising Age;9/6/1999, Vol. 70 Issue 37, p39 

    This section reviews an advertising campaign for the redesigned Eclipse launched by Mitsubishi Motor Sales of America as of September 6, 1999.

  • Mitsubishi launches giant Galant campaign. Rechtin, Mark // Automotive News;7/27/1998, Vol. 72 Issue 5777, p53 

    Presents information on an advertising campaign for the launch of the 1999 Galant automobile from Mitsubishi Motor Sales of America Inc. Amount of money which will be spent on the campaign; Reference to an advertising strategy Mazda company is using; Comments from Pierre Gagnon, General Manager...

  • Mitsubishi intros '98 models with expected $150 mil drive. Halliday, Jean; Cuneo, Alice Z. // Advertising Age;1/5/1998, Vol. 69 Issue 1, p1 

    Reports that Mitsubishi Motor Sales of America launched its 1998-model advertising campaign in January 1998 with an expected $150 million push. Mitsubishi continuing its effort to build brand awareness; Details of the advertising campaign.

  • Mitsubishi plans sales in Mexico. Kachadourian, Gail // Automotive News;8/19/2002, Vol. 76 Issue 5998, p14 

    Reports the expansion of automobile marketing of Mitsubishi Motors America in Mexico.

  • Mitsubishi 0-0-0 plan builds traffic -- cheap. Rechtin, Mark // Automotive News;2/14/2000, Vol. 74 Issue 5861, p18 

    Reports on the success of Mitsubishi Motor Sales of America Inc.'s `zero-zero-zero' incentive program in 1999. Concept of the program; Increase in automobile sales during the period; Improvements in the company's key operating ratios; Plans of launching another marketing campaign after the...

  • Mitsubishi guarantees resale values. Rechtin, Mark // Automotive News;5/7/2001, Vol. 75 Issue 5928, p4 

    Reports the launching of marketing program of Mitsubishi Motor Sales of America permitting customers to sell the vehicle back to the company at a guaranteed price. Requirements of the program; Basis of the program; Purpose of the company for implementing the program.

  • Company adopts 'market-driven mind-set'. Kisiel, Ralph // Automotive News;7/1/2002, Vol. 76 Issue 5991, p6T 

    Reports the strategy of marketing automobiles in Mitsubishi Motor Sales of America Inc.

  • The `Hondabishi' way.  // Automotive Industries;Feb95, Vol. 175 Issue 2, p33 

    Reports on the number of vehicles sold by Mitsubishi Motor Sales of America Inc. in the United States in 1994. Marketing strategies; Feedback from Dick Recchia, Mitsubishi's executive vice president and chief operating officer.

  • California only.  // Automotive News;10/30/1995, Vol. 70 Issue 5630, p8 

    Reports on the financing program offered by Mitsubishi Motor Sales of America for the California market.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics