PNC effort highlights non-banking services

Cardona, Mercedes M.
March 2000
Advertising Age;3/13/2000, Vol. 71 Issue 11, p16
Trade Publication
This article examines the PNC Financial Services Group advertising campaign from Arnold Communications, McLean, Virginia, launched in the U.S. in March 2000. The campaign will stress some of the company's non-banking businesses, such as investment management. The advertising effort is part of an increased focus on marketing, which also will include improvements in the bank's online presence, said Denise Thorne Johnson, senior VP-chief marketing officer. TV spots, tagged, "The thinking behind the money," break March 15 in spot markets, including Philadelphia, Pittsburgh and New York, said Richard L. Britton, the agency's president. TV will run on broadcast and cable networks in prime-time, news and sports programming. National print will support in publications such as Business Week, Forbes, The New York Times and The Wall Street Journal. One spot will be dedicated to corporate branding and each of the other three will focus on one specific business: PNC Bank, PNC Advisors and PNC Mortgage, Mr. Britton said.


Related Articles

  • A Balancing Act for PNC In Marketing. Landy, Heather // American Banker;6/9/2009, Vol. 174 Issue 109, p1 

    The article discusses plans that PNC Financial Services Group Inc. has in marketing themselves to clients. The author states that PNC would like to have their brand marketed to customers in different areas of the U.S., such as the Midwest. PNC has hired Deutsch Inc. to work on their marketing...

  • Make the most of your space.  // B to B;7/12/2010, Vol. 95 Issue 8, p10 

    The article talks about the importance of white space in advertising. It is stated that space should be used well in advertising because it saves on money. It is suggested that an advertisement should also be not overloaded with too much material. Several advertisements of different companies...

  • Doner Keeps Humor in PNC Ads. Irwin, Tanya // Adweek Midwest Edition;10/29/2001, Vol. 42 Issue 44, p4 

    Reports on the Doner's advertising campaign for PNC Financial Services Group Inc. following the September 11, 2001 terrorist attacks on the U.S. Media used in the advertising campaign; Information on how the advertisements were executed; Implications of the campaign for the bank.

  • PNC Removes Irksome, Small-Minded Word From Its Name: 'Bank'. MOYER, LIZ // American Banker;3/9/2000, Vol. 165 Issue 47, p5 

    Informs that PNC Bank Corp. changed its name to PNC Financial Services Group, removing the name `bank'. Part of campaign to strengthen PNC's brand image in both the real world and the online world; Other examples of banks that became `unbanked'.

  • What's in a name? For acquirers, plenty. Klinkerman, Steve; Gullo, Karen // American Banker;9/27/1993, Vol. 158 Issue 185, p4 

    Reports on the impact of PNC Financial Corp.'s change of its name. Consolidation of acquired banks; Focus of marketing on a single brand name; Preservation of name of the Massachusetts Co.; Obstacles to complete standardization.

  • New PNC Headquarters Tower Showcases the Company's Belief in Green Building.  // ABA Bank Marketing & Sales;Sep2014, Vol. 46 Issue 7, p4 

    A review is offered for PNC Financial Services Group Inc. located in Pittsburgh, Pennsylvania.

  • `Torthares win the race for Nedcor'. Keenan, Ted // Finance Week;08/27/99, p48 

    Reports on the changing face of advertising initiatives by financial services firms in South Africa. Advertising campaigns that focus on the visual impact of managed risk instead of traditional financial services advertising; Impact of the advertisements on potential clients.

  • PNC Raises Payout Rate. Landy, Heather // American Banker;4/8/2011, Vol. 176 Issue F314, p16 

    Brief information is given about PNC Financial Services Group Inc.'s distribution of about 25 percent of its earnings to shareholders on May 5, 2011.

  • PNC's New Virtual Wallet Adds Spending Reminder.  // ISO & Agent Weekly;5/19/2011, Vol. 7 Issue 20, p16 

    The article offers brief information on the Money Bar Desktop widget offered by PNC Financial Services Group Inc.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics