TITLE

Frito, Disney plan one-two punch promos

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
March 2000
SOURCE
Advertising Age;3/13/2000, Vol. 71 Issue 11, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on an agreement between PepsiCo's Frito-Lay snack food unit and the Walt Disney Co. for back-to-back promotions it hopes will build its share of the salty snack market during the crucial warm weather months in the U.S. in 2000. First, PepsiCo will tie its Lay's potato chip brand to the May 19 release of Disney's new Dinosaur movie. Then, around July 4, Frito will link with cable network Toon Disney for a promotion that will include several family-targeted chip brands. Frito has eschewed major media expenditures, relying instead on Disney's support behind the megahyped film release. The second part of the dual-Disney effort is a sweepstakes promotion dubbed "Magic in a Bag" that centers around programming from Toon Disney. Fritos and Ruffles will carry game pieces offering cash and prizes--including posters and plush toys--based on Disney cartoons.
ACCESSION #
2883421

 

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