TITLE

Kellogg's new cereal goes Pokemon

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
March 2000
SOURCE
Advertising Age;3/13/2000, Vol. 71 Issue 11, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article announces the imminent shipment of Kellogg Co.'s Pokemon toasted oats cereal with marshmallow bits to grocery stores in May 2000 in the U.S., through a licensing agreement with Nintendo of America. The agreement also will include cross-category promotions later this summer. The new Pokemon cereal, which features four different Pokemon-shaped marshmallow bits, is the first in a series of efforts Kellogg has planned to leverage what it terms "Pokemania" among children ages 5 to 10 and bring fun and excitement to its brands, a Kellogg spokeswoman said. Among such efforts will be a national promotion in the summer that will offer "high-value Pokemon premiums" inside several of Kellogg's top kid-targeted products.
ACCESSION #
2883416

 

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