TITLE

Mad Ave. misses the boat on Bradley

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
March 2000
SOURCE
Advertising Age;3/13/2000, Vol. 71 Issue 11, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article analyzes the advertising campaign of former U.S. presidential candidate, Senator Bill Bradley. The failure of his presidential bid may raise new questions about Madison Avenue's future political role. Political consultants and independent campaign observers say Bradley's problems went beyond advertising, but his advertisements did not help. The Bradley campaign assembled a team of advertising veterans, including former Y&R chairman Alex Kroll, former Ad Council President Ruth Wooden and Linda Kaplan Thaler, president-CEO of the Kaplan Thaler Group. Political consultants say the advertisements, like Bradley's campaign, did not clearly separate the former senator from U.S. Vice President Gore. Yet other political observers said Bradley was victimized by his personality and the news media more than by his advertisements.
ACCESSION #
2883409

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics