TITLE

Dell's $20 mil push stresses its e-volution

AUTHOR(S)
Elkin, Tobi
PUB. DATE
March 2000
SOURCE
Advertising Age;3/13/2000, Vol. 71 Issue 11, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the advertising campaign launched by Dell Computer Corp. in March 2000 to position itself as a true Internet company and extend its equity as a direct-to-customer pioneer. The two- to three-month TV, print and online effort via BBDO Worldwide, New York, breaks March 16 during National Collegiate Athletic Association basketball broadcasts on CBS in the U.S. Dell's new push will illustrate how the company understand customers' needs and creates customized Web-based solutions and services.
ACCESSION #
2883398

 

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