Dell's $20 mil push stresses its e-volution

Elkin, Tobi
March 2000
Advertising Age;3/13/2000, Vol. 71 Issue 11, p2
Trade Publication
This article focuses on the advertising campaign launched by Dell Computer Corp. in March 2000 to position itself as a true Internet company and extend its equity as a direct-to-customer pioneer. The two- to three-month TV, print and online effort via BBDO Worldwide, New York, breaks March 16 during National Collegiate Athletic Association basketball broadcasts on CBS in the U.S. Dell's new push will illustrate how the company understand customers' needs and creates customized Web-based solutions and services.


Related Articles

  • Dude, Where's My Campaign? GH // CREATIVITY;Mar2002, Vol. 10 Issue 2, p6 

    Focuses on the advertising campaign for dell. Representation of Steven in the affable pitchman in the campaign; Devotion on the dell guy in the Internet; Implications on the change of agencies and taking away the creative concept.

  • DELL PICKLE. Speizer, Irwin // Business North Carolina;Mar2005, Vol. 25 Issue 3, p46 

    Deals with the business agreement established between the state of North Carolina and Dell Inc., a computer manufacturing company based in Round Rock, Texas. Plan by the company to build a manufacturing plant in North Carolina; Criticisms on the incentives being offered by the state to the...

  • BULK UP THE INFRASTRUCTURE. Lundquist, Eric // eWeek;09/25/2000, Vol. 17 Issue 39, p106 

    Focuses on Dell Computer Corp.'s investment in Internet infrastructure. Integration of the Internet through the business; Chance for Dell to sell more servers, storage devices and desktops.

  • Direct Business. Dell, Michael // Executive Excellence;Feb2001, Vol. 18 Issue 2, p11 

    Focuses on Dell Computer Corp.'s 'direct business' model for the Internet industry. Implications of electronic commerce; Market potential of the Internet; Relationship with customers; Application of the model to other industries.

  • Dell's Popular Dude to Get Company In Separate Fall Consumer Effort. Wasserman, Todd // Brandweek;9/2/2002, Vol. 43 Issue 31, p4 

    Reports on the consumer campaign of Dell Computer Corp. without its popular advertising character Steven in 2002. Description of the campaign; Development and popularity of the Steven character; Aim for excluding the character in the campaign.

  • SCHOOLS AND HOSPITALS IN PATH OF DELL'S 'FUNNEL'! Krol, Carol // B to B;6/10/2002, Vol. 87 Issue 6, p25 

    Reports the launch of integrated campaign The Funnel Project by Dell Computer Corp. Adoption of decentralized and direct sales approach to sales and marketing; Features of the campaign; Initiation of automated process to measure marketing performance.

  • Dell Computers reviews its £5m account with Travis Sully Harari.  // Campaign;3/16/2001, Issue 11, p4 

    Reports the review of creative account for Dell Computers. Management of the company by Travis Sully Harari; Supervision of the accounts by BBDO Worldwide based in New York City; Launch of direct sales model in 2000.

  • What's new portfolio. Dolliver, Mark // Adweek Western Edition;11/03/97, Vol. 47 Issue 44, p44 

    Presents information on several advertising campaigns of various business enterprises in the United States. Details on Pyramid Breweries' campaign; Information on Young and Rubicam agency being assigned to Logitech company's campaign; Indepth look at Kraft Foods in Illinois campaign.

  • New campaigns. Eckmann, Katy; Osterman, Jim // Adweek Southeast Edition;01/26/98, Vol. 19 Issue 4, p29 

    Presents information on the advertising campaigns of several businesses in the United States. Identification of these companies; Advertising agencies hired by these companies; Analysis of advertising campaigns.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics