TITLE

Goodby nabs $40 mil luxury Web site account

AUTHOR(S)
Cardona, Mercedes M.; Cuneo, Alice Z.; Gilbert, Jennifer
PUB. DATE
March 2000
SOURCE
Advertising Age;3/13/2000, Vol. 71 Issue 11, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article announces the selection of the advertising agency Goodby, Silverstein & Partners of San Francisco, California to handle the launch campaign for LVMH Moet Hennessy Louis Vuitton's luxury-goods Web site, eLuxury.com. LVMH, the parent of Louis Vuitton leather goods and Givenchy apparel and cosmetics--will unveil the site in spring 2000. It plans to sell luxury goods and services from LVMH and other marketers. The assignment will initially include only U.S. advertising, but may evolve into a global campaign, executives close to the company said. The win is a boon for Goodby, which had billings of $617 million in 1999.
ACCESSION #
2883395

 

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