Goodby nabs $40 mil luxury Web site account

Cardona, Mercedes M.; Cuneo, Alice Z.; Gilbert, Jennifer
March 2000
Advertising Age;3/13/2000, Vol. 71 Issue 11, p1
Trade Publication
This article announces the selection of the advertising agency Goodby, Silverstein & Partners of San Francisco, California to handle the launch campaign for LVMH Moet Hennessy Louis Vuitton's luxury-goods Web site, eLuxury.com. LVMH, the parent of Louis Vuitton leather goods and Givenchy apparel and cosmetics--will unveil the site in spring 2000. It plans to sell luxury goods and services from LVMH and other marketers. The assignment will initially include only U.S. advertising, but may evolve into a global campaign, executives close to the company said. The win is a boon for Goodby, which had billings of $617 million in 1999.


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