TITLE

It's time to review retail lessons of Levy

AUTHOR(S)
Epperson, Jerry
PUB. DATE
January 2008
SOURCE
Furniture/Today;1/28/2008, Vol. 32 Issue 21, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the author's view concerning the lessons that furniture industry icon Al Levy has taught for manufacturers and suppliers. According to the author, Levy noted that most of the industry's producers offer more help and incentives to their retail partners than the retailers. He states that Levy had a list of 32 things the retailers should discuss with their suppliers including co-op advertising, sales representatives and store display.
ACCESSION #
28831594

 

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