Elmore named president of new import arm

Russell, Thomas; Allegrezza, Ray
January 2008
Furniture/Today;1/28/2008, Vol. 32 Issue 21, p8
Trade Publication
The article reports that Dream Rooms has formed American Dream Rooms, a new marketing and distribution arm in the U.S. It is stated that Joe Elmore has appointed president and Eduardo Herscovitz as director of international operations and logistics for the new company. According to Elmore, the company is using seven High Point and Hickory area design firms. Furthermore, Herscovitz claims that the company will get input from retailers on product design.


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