TITLE

Shoppers use Web search

AUTHOR(S)
Carroll, Brian
PUB. DATE
January 2008
SOURCE
Furniture/Today;1/28/2008, Vol. 32 Issue 21, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents a study which examines the buying habits of home furnishings consumers with at least one child of age 18 or younger conducted by ROI Research, DoubleClick Performics and Microsoft Corp. in the U.S. According to the study, 72% of the respondents use Web search engines to collect information before making any online purchase. The research depicts that consumers are using the Internet to look for specific brands and price identification to buy items offline.
ACCESSION #
28830424

 

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