Shoppers use Web search

Carroll, Brian
January 2008
Furniture/Today;1/28/2008, Vol. 32 Issue 21, p1
Trade Publication
The article presents a study which examines the buying habits of home furnishings consumers with at least one child of age 18 or younger conducted by ROI Research, DoubleClick Performics and Microsoft Corp. in the U.S. According to the study, 72% of the respondents use Web search engines to collect information before making any online purchase. The research depicts that consumers are using the Internet to look for specific brands and price identification to buy items offline.


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