L. M.
October 2007
Red Herring;10/7/2007, Vol. 4 Issue 29, p83
Trade Publication
The article presents information on ZoomInfo. The company bills itself as the first market-ready, semantic search engine for business users. Users can search for people or business information for free and the web site uses artificial intelligence to help computers understand information, rather than just find it. Complete access to ZoomInfo comes at a price, more than $4,000 per year. The site will be useful for business-to-business marketers once ZoomInfo gets the kinks sorted out. Accuracy and updating the information remain problematic.


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