TITLE

Digital Madison Ave

AUTHOR(S)
Schachter, Ken
PUB. DATE
October 2007
SOURCE
Red Herring;10/7/2007, Vol. 4 Issue 29, p77
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article features Right Media, an online advertising firm included in "Red Herring's" top 100 list for 2007. The company is located in New York City. Its chief executive officer (CEO) is Michael Walrath. Key investors include Yahoo and Redpoint Ventures. In 2003, former Doubleclick executive Michael Walrath saw an online advertising market that was in tatters after the Internet meltdown. The premise of the Right Media of 2003 was that the company could cut through the complexities of online advertising and help companies one at a time. Walrath hired coders who built an ad network called Remix Media. But it was not until April 2005, when the company rolled out an advertising exchange that business exploded.
ACCESSION #
28819388

 

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