Digital Madison Ave

Schachter, Ken
October 2007
Red Herring;10/7/2007, Vol. 4 Issue 29, p77
Trade Publication
The article features Right Media, an online advertising firm included in "Red Herring's" top 100 list for 2007. The company is located in New York City. Its chief executive officer (CEO) is Michael Walrath. Key investors include Yahoo and Redpoint Ventures. In 2003, former Doubleclick executive Michael Walrath saw an online advertising market that was in tatters after the Internet meltdown. The premise of the Right Media of 2003 was that the company could cut through the complexities of online advertising and help companies one at a time. Walrath hired coders who built an ad network called Remix Media. But it was not until April 2005, when the company rolled out an advertising exchange that business exploded.


Related Articles

  • Right Media's growing pains hurt clients. Fung, Amanda // Crain's New York Business;3/10/2008, Vol. 24 Issue 10, p3 

    The article reports that Right Media Inc., an advertising exchange that the Internet firm, Yahoo! Inc., bought in 2007 for $680 million, is having growing pains that could end up driving away clients. It is reported that chief executive officer Michael Walrath founded Right Media in 2003. It is...

  • Market trader. Brooks, Greg // New Media Age;11/8/2007, p18 

    The article presents an interview with Michael Walrath, founder and chief executive officer (CEO) of Right Media. He describes Yahoo!'s acquisition of the company as the natural partnership. Walrath argues against the idea that advertising exchanges like his will only ever be a place to offload...

  • Silicon Alley success story reshaping ad market. Messina, Judith // Crain's New York Business;11/19/2007, Vol. 23 Issue 47, p21 

    The article reports that Right Media Inc. founder Michael Walrath has sold its advertisement consulting model to giant portal to Yahoo Inc. for an amount of $650 million. Right Media is reinventing the way Internet display advertisements are bought and sold. Right Media has opened seven offices...

  • THE RIGHT MEDIA MASTERMIND. Klaassen, Abbey // Advertising Age;5/14/2007, Vol. 78 Issue 20, p38 

    The article presents an interview with Michael Walrath, owner of Right Media. When asked if he always wanted to be an entrepreneur Walrath responds that his becoming an entrepreneur was an accident. He discusses the history of Right Media. Walrath believes that his company can bring efficiency...

  • Insiders' Guide Right Media.  // Media Week;2/3/2009, Issue 1194, p37 

    An interview with Right Media is presented. When asked about its operation, Right Media explains that it operates the world's leading online advertising exchange Right Media Exchange. It is comprised of 10 people based in London. The business development team is headed by Damian Scragg, Paul...

  • Yahoo looks Right at ad biz. Learmonth, Michael // Daily Variety;5/1/2007, Vol. 295 Issue 21, p4 

    The article reports on the acquisition made by Yahoo! Inc. to the online advertising exchange Right Media in the U.S. The acquisition represents the plan of the company to broaden its advertising division and strengthen its competition against Google Inc. According to chief financial officer...

  • Yahoo Raises Online Ad Ante with Purchase of Right Media. Christopher, L. Carol // Seybold Report: Analyzing Publishing Technologies;5/17/2007, Vol. 7 Issue 10, p2 

    The article reports on the announcement of Yahoo! Inc. on April 30, 2007 that it has entered into a definitive agreement to purchase the remaining 80% of privately held Right Media Inc. for $680 million in New York. It has been known that Yahoo! had bought 20% of the company in October 2006 for...

  • PEOPLE TO WATCH IN SILICON ALLEY. Messina, Judith // Crain's New York Business;6/6/2011, Vol. 27 Issue 23, p0018 

    The article features Brian O'Kelly, former Right Media Inc. chief technology officer (CTO) and founder of the online advertising company AppNexus Inc. It mentions that O'Kelly is focusing more on AppNexus since Yahoo! Inc. bought Right Media for 850 million dollars. It adds that O'Kelly is using...

  • Yahoo!'s purchase of Blue Lithium to form basis of wider ad strategy. Long, Danielle // New Media Age;9/13/2007, p5 

    The article reports that the acquisition of behavioral targeting specialist Blue Lithium by Yahoo! signals the media company's aim of expanding its advertising strategy. The firm was purchased for $300 million and forms part of a major effort to expand Yahoo!'s network of online advertising. It...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics