A. B.
October 2007
Red Herring;10/7/2007, Vol. 4 Issue 29, p72
Trade Publication
The article features Internet/services company Ning of Palo Alto, California. Its chief executive officer (CEO) is Gina Bianchini. With all the social networking possibilities on the Internet, one might find it tough to imagine there is anything left to network around. Ning thinks there is. The company is hoping everyone will user-generate their own sites. Users can easily create an individualized public or private social network about any topic for flee, allowing Ning to run advertisements. So far, 54,000 new social networks have been added to the world, courtesy of Ning, sites like ReefSpace for reef aquarium hobbyists, and Wimax360 for Worldwide Interoperability for Microwave Access (WiMAX) engineers.


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