K. S.
October 2007
Red Herring;10/7/2007, Vol. 4 Issue 29, p70
Trade Publication
The article features Internet/services company MyPublicInfo of Arlington, Virginia. Its chief executive officer (CEO) is Harold Kraft. MyPublicInfo's IdentitySweep service lets consumers know when their identity is in danger of being compromised. MyPublicInfo monitors thousands of databases, allowing consumers to do a background check on themselves by trolling public records. The company markets its service directly online and through partners like Affinion, Microsoft, and Bank of America. Competitors include identification (ID) theft monitors like Lifelock, as well as credit monitoring services like Equifax, whose services can pick up signs of credit abuse.


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