L. M.
October 2007
Red Herring;10/7/2007, Vol. 4 Issue 29, p70
Trade Publication
The article features entertainment/media company MOG of Berkeley, California. Its chief executive officer (CEO) is David Hyman. Its key investor is Simon Equity Partners. MOG is built around music and user-generated content related to it. The crux of the site is the MOG-O-MATIC, a plug-in that scans a user's hard drive for music files and lists them on an individualized page, or mog. Users can add posts to their mogs and search for like-minded music listeners. A recent addition to the site is MOGTV, which uses the YouTube API to collect almost a half-million music videos.


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