Millennial Media

S. W.
October 2007
Red Herring;10/7/2007, Vol. 4 Issue 29, p68
Trade Publication
The article features communications company Millennial Media of Baltimore, Maryland. Its chief executive officer (CEO) is Paul Palmieri. Its key investors are Bessemer Venture Partners and Columbia Capital. If the mobile device is the next computer and the wireless network the next Internet, then Millennial Media wants to be the next Google. It entered that race in 2006, where it competes against companies like AdMob, Bango, and ThirdScreen Media. The company offers high-end, rich-media campaigns for handsets, or a self-serve system called Decktrade, where marketers can reach out to users of a specific phone type.


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