M. T.
October 2007
Red Herring;10/7/2007, Vol. 4 Issue 29, p64
Trade Publication
The article features Internet/services company LiveOps of Palo Alto, California. Its chief executive officer (CEO) is Maynard Webb. Its key investors are Benchmark Capital, CMEA Ventures, and Menlo Ventures. The experience of speaking with customer service representatives can be an exercise in frustration. But LiveOps, which offers outsourced call centers to customers like 1-800-FLOWERS and Accenture, aims to eliminate the ineptitude by creating a network of independent contractors all over the country who earn performance scores based on length of call and sales success.


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