E. C.
October 2007
Red Herring;10/7/2007, Vol. 4 Issue 29, p56
Trade Publication
The article focuses on San Mateo, California-based Greenplum, a technology company included in "Red Herring's" top 100 list for 2007. Bill Cook is the chief executive officer (CEO) of the company, which has 50 employees. Some of its key investors are Sierra Ventures and Mission Ventures. Business intelligence is a hot market, especially for large companies looking to purchase startups. Greenplum uses supercomputer-like technology, its massive, parallel processing architecture means the company can outperform similar databases by 10 to 100 times. The company's software is also based on open source, lowering its development costs. But open source and supercomputer performance may not be enough to contend in a market rife with several competitors such as Cognos, Cartesis, and SeaTab.


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