Financial Engines

L. M.
October 2007
Red Herring;10/7/2007, Vol. 4 Issue 29, p54
Trade Publication
This article features Palo Alto, California-based Financial Engines, a technology company included in "Red Herring's" top 100 list for 2007. Jeff Maggioncalda is the chief executive officer (CEO) of the company, which has 220 employees. Some of its key investors are Foundation Capital, Focus Ventures and Goldman Sachs. William F. Sharpe, a Nobel Prize winner in economics, founded Financial Engines to provide online investment advice and portfolio management to 401(k) investors through their employers. So far, the company has offered its services to six million individuals through companies such as IBM, JCPenney, and Motorola--20 percent of the 401(k) it manages contain less than $10,000. The company manages $10 billion in total assets.


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