C. M.
October 2007
Red Herring;10/7/2007, Vol. 4 Issue 29, p40
Trade Publication
The article features San Jose, California-based Altierre, a technology company included in "Red Herring's" top 100 list for 2007. Sunit Saxena is the chief executive officer. Investors include ATA Ventures, Labrador Ventures and Kinetic Ventures. Altierre markets a wireless radio frequency identification system (RFID)-based system that allows retail stores to automatically change the prices of goods. Instead of workers armed with adhesive price markers roaming a store, the system uses an electronic readout that attaches to the store's display shelves.


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