Ninja Reprise

Martin, Scott
October 2007
Red Herring;10/7/2007, Vol. 4 Issue 29, p22
Trade Publication
The article discusses trends in made-for-mobile video content. It infers that this platform has become a viable business as mobile phones become more like computers, capable of playing a wide variety of formats off the web. It mentions the growth of Ask A Ninja, through a series of comedy videos about ninjas in popular culture settings available in podcast and vodcast form. The company has grown from obscurity into a seven figure a year business involving scores of Hollywood studios, producers, and startups. Other companies joining this profit-generating bandwagon include GoTV, with competition from Player X's GeekTV and MobiTV. The article also considers some of the obstacles affecting mobile video distribution like the slow adoption of data plans in the U.S. and poor branding.


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