TITLE

THE LORE OF RED HERRING

PUB. DATE
October 2007
SOURCE
Red Herring;10/7/2007, Vol. 4 Issue 29, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers historical information about "Red Herring" magazine. In the 1800s, wily British fugitives discovered that rubbing a herring across their trail would divert the bloodhounds in hot pursuit. In the 1920s, American investment bankers began calling preliminary investment prospectuses red herrings as a warning to investors that the documents were not complete or final. The documents were distinguished by covers printed mostly in red. In the spirit of full disclosure, the founders of this publication felt Red Herring to be an appropriate name for a magazine dedicated to providing a first look at the companies and trends shaping the business of technology.
ACCESSION #
28819292

 

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