TITLE

Gathering the Scattered

AUTHOR(S)
Moresco, Justin
PUB. DATE
December 2007
SOURCE
Red Herring;12/1/2007, Vol. 4 Issue 30, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article explores the consolidation and partnership trend in the Internet industry and its impact on Web advertising. Google has forged an advertising deal with IAC/InterActiveCorp-owner of Ask, Evite and other popular Web sites in early November 2007. Microsoft has allocated $240 million for a stake in Facebook--plus rights to distribute ads through the social networking site. Yahoo had formed an advertising pact with social networking upstart Bebo. Global spending on Internet advertising was $26 billion in 2006, and it's projected to reach $34 billion by the end of 2007, according to investment boutique Oppenheimer.
ACCESSION #
28819237

 

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