More Apple Stands

December 2007
Red Herring;12/1/2007, Vol. 4 Issue 30, p14
Trade Publication
The article reports on the plans of computer company Apple to open additional 40 stores in the U.S. and elsewhere. China will get its first Apple Store in summer of 2008 in Beijing, host city for the 2008 Olympics. Apple chief financial officer (CEO) Peter Oppenheimer said over half the customers now buying Macs in Apple stores were "new to Mac." Reporting fourth-quarter earnings, the company said store revenue jumped 42 percent (to $1.25 billion) compared to 29 percent overall company revenue growth. Average revenue per store jumped to $6.6 million from year-earlier revenue of $5.6 million, Apple said.


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