December 2007
Red Herring;12/1/2007, Vol. 4 Issue 30, p8
Trade Publication
The article relates the origins of the name of the magazine "Red Herring" which is devoted to the business of technology. In debate and detective mysteries, "red herring" described any clever device used to distract people from the main issue. In the 1920s, U.S. investment bankers began calling preliminary investment prospectuses red herrings as a warning to investors that the documents were not complete or final. Founders of this publication felt Red Herring to be an appropriate name for a magazine dedicated to providing a first look at the companies and trends shaping the business of technology.


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