THE LORE OF RED HERRING
- THE LORE OF RED HERRING. // Red Herring;4/30/2007, Vol. 4 Issue 16, p8
The article highlights the different uses of the term "red herring." In the 1920s, American investment bankers began calling preliminary investment prospectuses red herrings as a warning to investors that the documents were not complete or final. In the spirit of full disclosure, the founders of...
- THE LORE OF RED HERRING. // Red Herring;10/7/2007, Vol. 4 Issue 29, p8
The article offers historical information about "Red Herring" magazine. In the 1800s, wily British fugitives discovered that rubbing a herring across their trail would divert the bloodhounds in hot pursuit. In the 1920s, American investment bankers began calling preliminary investment...
- Red Herring 100 North America Finalists. // Red Herring;6/12/2010, p1
A list of the finalists for the Red Herring 100 North America award from the periodical "Red Herring" is presented, including the private technology companies A-Life Medical Inc., Achaogen Inc. and Acqueon Technologies Inc.
- Computer Crash. // Orange County Business Journal;10/22/2001, Vol. 24 Issue 43, p70
Reports that the decrease in the number of pages of the technology magazine 'Red Herring' illustrates the slowdown in the U.S. high technology industry.
- Getting sponsors who prepay. Posner, Bruce G. // Inc.;Sep93, Vol. 15 Issue 9, p35
Describes how Tony Perkins put together a $50,000-a-month cost model for his financial publication `The Red Herring,' in order to attract sponsors, most of whom have pledged to pay $2,500 a month each for advertising and other marketing services. His first publication `Upside'; His rationale...
- Silicon into gold. Garland, Eric // Brandweek;3/4/96, Vol. 37 Issue 10, p6
Features the strategies behind the success of accounting periodical `The Red Herring,' in attracting advertising contracts. Core advertisers; Profits.
- Silicon into gold. Garland, Eric // Adweek Western Edition;3/4/96, Vol. 46 Issue 10, Magazine Report p6
Focuses on `The Red Herring' magazine. Magazine's choice of heroes and villains in the industry; Data-jammed World Wide Web site of the magazine; Founders; Presence of a stock index in the magazine; Financial services advertisers.
- Red Herring fishes the net. Manly, Lorne // Folio: The Magazine for Magazine Management;6/1/95, Vol. 24 Issue 10, p18
Reports that `The Red Herring,' a business monthly, has launched the Internet-based online service HerringOnline. Aim of creating a virtual stock exchange for private high-tech companies; Joint venture with Flipside Communications and Poppe Tyson.
- Hot `Red Herring' expands to Europe. Koranteng, Juliana // Advertising Age International;Feb2000, p23
Reports on the entry of technology business magazine `Red Herring' in Europe. Circulation of the magazine; International expansion of the publication; Title's search for an advertising agency to handle its branding strategy campaign; Consistency of editorial content; Variety in the covers for...