TITLE

Think `Beyond the Deal' to provide value

AUTHOR(S)
Bratches, Sean
PUB. DATE
February 2000
SOURCE
Multichannel News;02/28/2000, Vol. 21 Issue 9, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Encourages television programming networks to help affiliates to develop revenue streams which can significantly add to their success. Resources available at the networks' disposal; `ESPN--The Magazine' as an example of a value-added deal to digital cable subscribers; Need for speed; Sources of value.
ACCESSION #
2881264

 

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