Think `Beyond the Deal' to provide value

Bratches, Sean
February 2000
Multichannel News;02/28/2000, Vol. 21 Issue 9, p45
Trade Publication
Encourages television programming networks to help affiliates to develop revenue streams which can significantly add to their success. Resources available at the networks' disposal; `ESPN--The Magazine' as an example of a value-added deal to digital cable subscribers; Need for speed; Sources of value.


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