TITLE

On-Demand CRM Model Is In Demand

AUTHOR(S)
Dai, Alex S.
PUB. DATE
January 2008
SOURCE
Securities Industry News;1/21/2008, Vol. 20 Issue 3, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the increasing number of companies that offer Web-based customer relationship management (CRM) software. Major Wall Street firms have benefited from using the software-as-a-service model of Salesforce.com. Private investment bank Boston Corporate Finance uses an online database with built-in CRM functionality from Capital IQ.
ACCESSION #
28812624

 

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