TITLE

Travel channel points way to the beach

AUTHOR(S)
Moss, Linda
PUB. DATE
February 2000
SOURCE
Multichannel News;02/28/2000, Vol. 21 Issue 9, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Travel Channel wants to recreate the high ratings its garnered for its annual `Beach Week' cable television program. Target market of the program; Rationale for timing it around the college spring break; Changes implemented at Travel Channel since its acquisition by Discovery Communications Inc.
ACCESSION #
2881236

 

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