TITLE

Comcast Opts for Nielsen

AUTHOR(S)
Moss, Linda
PUB. DATE
January 2008
SOURCE
Multichannel News;1/28/2008, Vol. 29 Issue 4, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on Nielsen's launch of a measurement service that aggregates and anonymously reports on video-on-demand usage based on real-time data from set-tops. Comcast will be the first client of NORA Nielsen On Demand Reporting & Analytics. The service will also provide integrated data sets from other measurement services from across Nielsen.
ACCESSION #
28807128

 

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