TITLE

Tweaking the Message Of Video on Demand

AUTHOR(S)
Haugsted, Linda
PUB. DATE
January 2008
SOURCE
Multichannel News;1/28/2008, Vol. 29 Issue 4, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on TVN Entertainment's plan to launch an application within its video-on-demand asset-management suite that will let affiliates update messaging to strengthen the call-to-buy for a pay-per-view title. The interactive tool, called iPRI, allows content rights holders to negotiate business rules for a piece of content with cable and satellite operators.
ACCESSION #
28807127

 

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