TITLE

Cigarette ads return to Canadian magazines

AUTHOR(S)
Collier, Roger
PUB. DATE
February 2008
SOURCE
CMAJ: Canadian Medical Association Journal;2/12/2008, Vol. 178 Issue 4, p384
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on the government policy on cigarette advertising in Canadian magazines. Cigarette advertising has been absent from Canadian magazines. However, the Supreme Court of Canada upheld the advertising restrictions listed in the Tobacco Act stating that no person or fictional character can be used in promoting tobacco product. Several new products with accompanying advertisement campaigns were launched by JTI-Macdonald 5 months after this decision. The company defended its Mirage advertisement claiming that it contains no ambiguous health messages and coheres to Tobacco Act.
ACCESSION #
28798737

 

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