Kumho makes changes in how it markets to the U.S

Linsalata, Vera
January 2008
Rubber & Plastics News;1/28/2008, Vol. 37 Issue 13, p19
Trade Publication
The article discusses the new marketing direction of Kumho Tire USA Inc., the U.S. subsidiary of Kumho Tire Co. Ltd, to reach its goal to become the fifth biggest tire maker in the world. The company is shifting marketing gears and creating a global messaging strategy for its brand. The new marketing direction of the company will include expansion of its tire line and size offerings to capture volume growth, introduction of premium level products, and regional advertising campaigns.


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