TITLE

Kumho makes changes in how it markets to the U.S

AUTHOR(S)
Linsalata, Vera
PUB. DATE
January 2008
SOURCE
Rubber & Plastics News;1/28/2008, Vol. 37 Issue 13, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the new marketing direction of Kumho Tire USA Inc., the U.S. subsidiary of Kumho Tire Co. Ltd, to reach its goal to become the fifth biggest tire maker in the world. The company is shifting marketing gears and creating a global messaging strategy for its brand. The new marketing direction of the company will include expansion of its tire line and size offerings to capture volume growth, introduction of premium level products, and regional advertising campaigns.
ACCESSION #
28791244

 

Related Articles

  • Aiming for No. 5 spot. Linsalata, Vera // Rubber & Plastics News;1/28/2008, Vol. 37 Issue 13, p19 

    The article discusses the plan of Kumho Tire Co. Inc. to become the fifth largest tire maker globally. It mentions that the company's sales increased by 10 percent in 2007 and that it is adding to its production capacity to achieve its goal. The company must offer better fill rates to tire...

  • Growing presence. Davis, Bruce // Rubber & Plastics News;1/12/2004, Vol. 33 Issue 12, p4 

    Kumho Tire Co. Inc. has started production at a tire plant in Pyeongtaek, South Korea, using proprietary automated technology, and begun work on a second factory in Nanjing, China, that would double the firm's Chinese production capacity. The factory is Kumho's first to use its automated...

  • Kumho sails the high seas.  // Tire Business;3/1/2004, Vol. 21 Issue 25, p5 

    Kumho Tire USA Inc. took to the high-seas in February for a Caribbean cruise with some of its dealers. The journey on the Radisson Seven Seas Navigator was only the second dealer trip ever conducted by the U.S. unit of South Korea's Kumho Tire Co. During the week-long event, dealers learned...

  • ‘(Re-)building a house’. Davis, Bruce // Tire Business;1/5/2015, Vol. 32 Issue 20, p0001 

    The article discusses the performance of the product portfolio of tire company Kumho Tire USA Inc. as claimed by chairman Harry Choi at its dealer meeting in Vieques, Puerto Rico. Choi emphasizes that its product portfolio has grown old and the supply problems faced by dealers. He mentions that...

  • Kumho finds way to go is get 'hip'. Fedchenko, Vera // Tire Business;2/2/2004, Vol. 21 Issue 23, p1 

    Call it a New Year's resolution, finding oneself, a change in direction or an image makeover, but in 2004 Kumho Tire U.S.A. is determined to have a brand that's racy, hip and keeps the good times rolling. Kumho— which for the past few years has gone fishing with the Bass Anglers...

  • Kumho building 2nd China plant.  // Tire Business;6/20/2005, Vol. 23 Issue 6, p21 

    This article reports that Kumho Tire Co. Inc. has broken ground on a second tire plant in China, to be built near Tianjin with initial annual capacity of 5 million passenger and light truck units when it comes on stream in 2007. The plant, which will be expanded to 12.5 million units annually...

  • NEWS IN BRIEF.  // Tire Business;12/19/2005, Vol. 23 Issue 20, p4 

    This article offers news briefs related to tire industry of the United States. It informs that Michelin North America Inc. plans to invest $165 million over the next five to six years to expand three plants in South Carolina including a 50-percent increase in earthmover tire capacity. Michelin...

  • Kumho urges dealers to link with marketing. Zielasko, Dave // Tire Business;1/16/2012, Vol. 29 Issue 21, p0003 

    The article reports on the move of Kumho Tire USA Inc. to encourage its dealers to switch its marketing focus to sports in general from motorsports to boost business in Costa Rica.

  • Kumho hosts first 'ride/drive' event. Fedchenko, Vera // Tire Business;8/5/2002, Vol. 20 Issue 7, p11 

    Reports the ride-and-drive event hosted by tire maker Kumho Tire U.S.A. in Indiana. Availability of the Ecsta products of the company in the market; Marketing campaign of the company to build brand awareness; Support of the company for the Momo sunglasses promotions.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics