TITLE

Spreading Its Influence

AUTHOR(S)
Hyle, Robert Regis
PUB. DATE
October 2007
SOURCE
TechDecisions;Oct2007, Vol. 9 Issue 10, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the impact of the Internet on the insurance industry. Insurance carriers can reach online customers through carrier Web site, search engines or a comparative rating or lead-generation site that describes a carrier's products. According to Matt Josefowicz, director of Celent, insurers have to look at their consumer Web sites as a marketing tool that can provide information on online quoting, product design and needs analysis. Only few consumers rely completely on the Web to purchase a policy.
ACCESSION #
28748515

 

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