Natty washroom attendant is 'so wrong' for Big Red gum

Garfield, Bob
March 2000
Advertising Age;3/6/2000, Vol. 71 Issue 10, p69
Trade Publication
Discusses the advertising strategies of Wm. Wrigley Jr. Co. for their chewing-gum brands. Efforts of the company to create a hipper image; Details of television advertisements featuring an African-American washroom attendant who dispenses Big Red chewing gum to young men and women who have bad breath.


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