TITLE

Natty washroom attendant is 'so wrong' for Big Red gum

AUTHOR(S)
Garfield, Bob
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, p69
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the advertising strategies of Wm. Wrigley Jr. Co. for their chewing-gum brands. Efforts of the company to create a hipper image; Details of television advertisements featuring an African-American washroom attendant who dispenses Big Red chewing gum to young men and women who have bad breath.
ACCESSION #
2871953

 

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